Turn Impulse Buys Into Savings
How It Works
Shop Like Usual
Browse Amazon, Target, or your favorite online stores.
Feel The Itch to Buy
Redirect meets you at the decision moment.
Click “Redirect”
Save the cost instead — and still feel the dopamine hit.
Redirecting Spending Pays
Join our exclusive Beta test group to start saving now!
Why it Works
“Dopamine is released in anticipation of a purchase — not just from receiving it.”
$1,400/year spent by the average American on impulse buys
50%+ people buy things just to feel better
Redirect lets you pause — and feel proud instead
More Details
Redirect is a free Chrome extension that shows up while you’re shopping online. When you're looking at something you might buy — like a $50 shirt on Amazon — Redirect gives you a simple option: “Redirect This Item.”
Instead of buying it, you save the cost. Redirect tracks what you skip, shows you how much you’ve saved, and helps you build better habits — one small choice at a time.
It works right inside your favorite stores (Amazon, Target, Walmart, and more) and doesn't collect personal data or affect your checkout process if you do decide to purchase items.
It’s like a savings cart next to your shopping cart — quietly turning “no thanks” into money saved.